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Proactive WhatsApp is a digital channel
A way for contacts to interact with agents or bots. A channel can be voice, email, chat, social media, and so on. in Personal Connection (PC) that works similarly to Proactive SMS. You can use it to start two-way conversations with contacts. This channel gives you more communication options and makes it easier for your contacts to get the support and information they need.
You must have an active WhatsApp business account to use Proactive WhatsApp.